We wanted to ensure the activation as a whole felt relevant to both Peloton and the NBA. In terms of visuals and our design approach, we wanted the space to feel bold and eye-catching, while feeling tied to Peloton’s brand VisID.

The exercises themselves were intended to tie together the two brands as well; focusing on strength and other Peloton modalities/hardware while incorporating basketball shots and movements.

Design & Development - Olivia Piazza, Erin McCarthy, Show Yoda

Producer - Katie Schad

Production Agency - Victory Creative Group