Frames are the highest form of elegance. In order to elevate our photography, we envisioned a fresh framing technique that merged luxury and grit to further evoke the Spirit of the NBA. We used typography as our main framing device, creating a construct to hero our imagery and push the limits on the game.

We designed a portfolio asset of all three Hennessy bottles using the basketball seams from the previous NBA season, captured imagery that spoke to the overall campaign message, and selected fonts and established a type hierarchy that spoke to the nature of both brands.

Creative Direction - Macaihah Brousard, Haywood Watkins, Alex Nowak

Design - Olivia Piazza, Albie Eloy

Development - Olivia Piazza, Albie Eloy, Macaihah Brousard, Haywood Watkins, Alex Nowak