Shoulder Check
Designing the visual identity for a new organization, created to encourage kindness and check in on those around you.
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Kindness is a contact sport.
This is the mantra behind the "Shoulder Check" campaign. Shoulder Check is an #HT40 initiative inspiring young men and women to commit to supporting one another through small acts that have a big impact. To show them that ‘being there’ is as simple as a hand on a shoulder.
We partnered with the NHL and other major organizations to put on a showcase event to spread awareness; numerous hockey all-stars were in attendance to show their commitment to the movement.
We handled everything from the initial concepting and brand identity development, to website/social design, and putting together all assets for the showcase; signage, merch, etc.
Website →
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Design - Olivia Piazza, Anne Zeygerman, Anna Kaarling Kahn, Nate Scott
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